We begin this process with a comprehensive social media audit to review the strengths, opportunities, weakness and threats of each channel. A report is presented to your team in a single space for cross-channel access and evaluation.
After reviewing your social audit, we create a content marketing strategy to outline your primary goals, tasks and results sought. This document illustrates the specific strategy, audience, schedule and suggested updates to your current social strategy.
Once your strategy is agreed upon, we develop a monthly content calendar for you and your team. This asset includes your overall strategy, a daily posting schedule with content and creative assets, a resources guide, a breakdown of hashtags per social channel, a complete list of holidays and contacts for digital marketing distribution.